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The Hybrid Trade Show Is Dead. Long Live the Connected Trade Show.
Remember the rush of heading into a convention center? The clatter of badge scanners, the frantic exchange of business cards at booth #412, and the exhaustion of talking for eight hours straight under fluorescent lights. For years, we viewed industry trade shows as finite, physical sprint events. Then came the pandemic scramble, pushing events online, followed by the "hybrid" era where organizers slapped a webcam on a tripod and hoped for the best. If we are being completely

Jayme Lin Rose
Aug 214 min read
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